Engine Labelling Guide EMEA | Briggs & Stratton

Engine Navigation

Series Packages

Series letters add segmentation to our engines.

Product Numbers

Product numbers differentiate within a specific series the multiple product offerings. The number relates to the power output of the specific engine.

Key Feature Names

Descriptive feature names help consumers find the Briggs & Stratton® engine that is right for them. Innovative engine features can be displayed more prominently to aid consumer navigation.

The colour bar below the product number contains a key feature name.

Small Vertical Features

Prime & Pull: Easy prime & pull starting
ReadyStart®: No prime, no choke, just pull for power
Just Check & Add™: No oil changes required
Mow N’Stow®: Ease of vertical storage and cleaning
Cast Iron Sleeve: Extended durability

Large Vertical Features

Advanced Debris Management: Keeps the engine clean
EFM / ReadyStart® for Rides: Push button starting
Durable: Longer engine life
EFI (Electronic Fuel Injection): Optimised engine performance
Speed Control: Electronic speed governance - greater load acceptance

Labelling System

Labelling That Stands Out

Consumers want simplicity, ease and convenience when shopping for products, they need the right equipment for the job at hand. Understanding category choices and technologies can be difficult for consumers (both new and repeat purchasers) due to the length of purchase cycle.

Our new labelling system is designed to make it clear to consumers, the power, key features and their benefits for each of our engines.

Engines are a technical product, and not well understood by the typical consumer. We have developed clear series packages and easy to understand feature icons to help make the decision making process as simple as possible.

Stepping Up Through Colour

The impact of a consistent colour palatte will help to identify and differentiate Briggs & Stratton engines from the competition.

The core colours of black and white tie all labels together, while the addition of the red, silver and yellow create segmentation within the series.

Label Examples

Simple visual communication of features and series for an easier shopping experience.

Icons at a Glance

A New Icon System

A series of icons have been created to illustrate the features of the engine without the usage of text. In a multi-language market place visual communication is very important.

Language-less icons are a key to clear and effective communication.

_{* Regular maintenance is still required. For complete details refer to the operating manual. Briggs & Stratton standard warranty terms and conditions apply. Just Check & Add™ does not extend the warranty period.}

Small Vertical Shaft Engines

E SERIES

Powerful & Lightweight

Available as 300E (125cc), 450E (125cc), 500E (140cc) and 550E (140cc).

Standard: Prime & Pull
Optional^†: Mow N’ Stow®

EX SERIES

More Power & Features

Available as 575EX (140cc) and 750EX (161cc).

Standard: ReadyStart®
Optional^†: Mow N’ Stow®

EXi SERIES

The Best In Convenience & Innovation

Available as 625EXi (150cc), 650EXi (163cc), 675EXi (163cc), 800EXi (175cc) and 875EXi (190cc).

Standard: ReadyStart®, Just Check & Add™
Optional^†: Mow N’ Stow®

PXi SERIES

More Power & Durability

Available as 750PXi (161cc), 850PXi (190cc) and 950PXi (223cc).

Standard: ReadyStart®
Optional^†: Cast Iron Sleeve